Representatives of the Republic Agency for development of
small and medium enterprises will participate in the work of operational
teams in the process of broadcasting the television series "My
Business".
This is an educational program to show rialiti realized
of Serbian Radio Television in cooperation with the "Media Net"
independent productions.
The project provided for recording and broadcasting of 17 programs in which participating and competing couples - potential entrepreneurs. The series has a function to educate and promote entrepreneurship, to present economic, social, cultural, tourist and other potentials of RS.
The effects of this project can be divided into three groups:
- Educative effect which means that competitors, but all viewers get some basic knowledge about entrepreneurship and running their own business,
- Communication effect, which involves the establishment of an adequate level of communication between the target groups and institutions and organizations dealing with entrepreneurship development. Also, the project should encourage the awareness of individuals, potential entrepreneurs, to develop the entrepreneurial climate and culture of one of the essential conditions of economic development,
- Promotional effect which is reflected in the promotion of the basic aims and objectives of particular projects in relation to the general public, as well as popularizing the idea that they are just small and medium enterprises bit holders of economic and social development.
The broadcast of the series is planned for autumn 2010. year.
